purpose

Emeco House, April '23

How do companies achieve purpose beyond what they produce? Event and panel discussion exploring different expressions of purpose.

Panel talk moderated by Jaye Buchbinder, Emeco with panelists Gregg Buchbinder, Emeco; Ryan Torres, Vaer; Claire Salinda, Surfrider L.A.; Kathryn Francis, Little Village Films.
Claire Salinda volunteers with Surfrider Los Angeles, the grassroot non-profit environmental organization dedicated to the protection and enjoyment of the world’s ocean, waves and beaches.
One of the many great things about Surfrider is how they celebrate their victories. Claire shared with us the importance of highlighting your achievements and wins, to help inspire others to take action and find purpose.
Kathryn Francis is a documentary director and producer with Little Village Films, deeply committed to using storytelling to amplify the urgency of the climate crisis and instigate action.
The power of storytelling. The Patagonia film “The Monster in Our Closet” spotlights the fashion industry’s plastic problem. Kathryn shared how storytelling can help communicate complex issues, encourage industry change and legislation.
Ryan Torres is co-founder of Vaer watches. Founded in Venice, CA, in 2016 with the goal of building the perfect everyday wristwatch.
Vaer has proved the value in championing US craftsmanship, a sustainable-growth business model and testing products to the extremes - not because the market demanded it, but because it’s what they believe is right. Ryan shared the challenges and opportunities that come with setting your own standard.
Gregg and Jaye Buchbinder, 2nd and 3rd generation Emeco. As passionate about furniture as they are about surfing and the environment.


To me, purpose is about "What can I do to make sure future generations have the opportunity to enjoy this kind of place?"

-Gregg Buchbinder, Emeco

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